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Hobsons University

Inmarsat Conference Centre, 21 February 2017

 
 

Now in its seventh year, this conference is the premier gathering of communications, admissions, recruitment, enrolment, and retention professionals.

 


Schedule

21 February 2017

9:00-9:45

Registration, refreshments, and networking

9:45-10:30

Welcome from Hobsons

Jeremy Cooper, Managing Director UK, Europe and International Markets

Room: Lounge

10:30-11:30

Stream A
Panel Debate: HE and school links - what next for social mobility and access?

Mike Nicholson, University of Bath & Chair HELOA

Alex Kelly, Unifrog

Éireann Attridge, University of Cambridge

Chaired by: Jamie O’Connell, Hobsons

Room: Consellation 

Stream B
Seminar: Top tips for a successful international digital campaign in 2017

Kelvin Ward, Hobsons

Laura LeBon, Hobsons

Chaired by: Russell Watson, Hobsons

Room: Alexander Graham 

Stream C
Seminar: What's the evidence for data analytics?

Niall Sclater, Consultant & Author of Learning Analytics Explained

Chaired by: Lawrence Keltie, Hobsons

Room: Copernicus

Stream D
Workshop: Road to Radius migration next steps

Michelle Costan, Hobsons

Hanisha Patel, Hobsons

Chaired by: Daniel Falls, Hobsons

Room: Jansky

Stream E
Workshop: Solving the TEF through student centricity

Ben Stein, Hobsons

Chaired by: Andy Young, Hobsons

Room: Isaac
11:30-12:30

Stream A
Panel Debate: International students - what does the future hold?

Paul Raybould, Hobsons

Nicky Chapman, Regent’s University London

Jaspreet Singh, Birmingham City University Students Union

Chaired by: The Baroness Uddin, All Party Parliamentary Group on International Students

Room: Consellation

Stream B
Seminar: Product Roadmap Update

Jennifer Beyer-LeFever, Hobsons

Chaired by: Jamie O’Connell, Hobsons

Room: Alexander Graham Bell

Stream C
Workshop: Commuter students

Tobin Webb, The Student Engagement Partnership

Chaired by: Lawrence Keltie, Hobsons

Room: Copernicus

Stream D
Seminar: Decisions, decisions. How students make choices about where they study

Alex Kelly, Unifrog

Will Samuel, Central Foundation Boys’ School

Daniel Keller, Unifrog

Chaired by: Michelle Costan, Hobsons

Room: Jansky

Stream E
Workshop: Student success and Starfish (closed session)

Richard Calhoun, Hobsons

Chaired by: Ben Stein, Hobsons

Room: Isaac Newton
12:30-13:20

Lunch and Networking

Room: Lounge
13:20-14:20

Stream A
Panel Debate: Are we selecting or recruiting now?

David Brack, UCAS

Lucy Everest, Middlesex University

Dr Alaric Rae, University of Birmingham

Chaired by: Jeremy Cooper, Europe and International Markets

Room: Consellation

Stream B
Seminar: Improve your click-through rate using email best practice

Isabel Wall, University of Sussex

Chaired by: Laura Manzi, Hobsons

Room: Alexander Graham Bell

Stream C
Seminar: Moving forward in a mobile world - optimising your communications

Ryan Long, Hobsons

Chaired by: Jessica Brown, Hobsons

Room: Copernicus

Stream D
Roundtable: The international strategy of the future - markets, dynamics and challenges

Jacqueline Kassteen, Jackfruit Marketing and FruitFame

Amy Baker, PIE News

Chaired by: Daniel Cunningham, Hobsons

Room: Jansky

Stream E
Workshop: Student success and Starfish (closed session)

Richard Calhoun, Hobsons

Chaired by: Ben Stein, Hobsons

Room: Isaac Newton
14:20-15:20

Stream A
Panel Debate: An uncertain future - TEF, retention and student success

Professor Liz Thomas, Consultant and author of What Works

Chris Shelley, King’s College London

James Elliott, National Union of Students

Chaired by: Ben Stein, Hobsons

Room: Consellation 

Stream B
Seminar: Enhancing prospective student conversion activity using Radius

Gordon Ford, Glasgow Caledonian University

Chaired by: Laura Manzi, Hobsons

Room: Alexander Graham Bell

Stream C
Seminar: Making the most of reporting - the power of analytics

Nicole Brini, Università Cattolica del Sacro Cuore

Chaired by: Lisa Smith-Welsh, Hobsons

Room: Copernicus

Stream D
Roundtable: Data - what do we know about international conversion

Daniel Cunningham, Hobsons

Andrew Disbury, University of the West of Scotland

Nancy Cooke, University of Salford

Room: Jansky

Stream E
Seminar: Product roadmap update

Jennifer Beyer-LeFever, Hobsons

Chaired by: Jamie O’Connell, Hobsons

Room: Isaac Newton
15:20-15:45

Afternoon tea and networking

Room: Lounge
15:45-16:45

Stream A
Panel Debate: Making the most of your data

Niall Sclater, Consultant and author of Learning Analytics explained

Matt Smith, University of Liverpool

Louise Chiu, University of East Anglia

Ben Stein, Hobsons

Chaired by: Steve Smith, Hobsons

Room: Consellation

Stream B
From content to contentment - designing for a fundamental shift in communications of the future

Tracy Playle, Pickle Jar Communications

Chaired by: Russell Watson, Hobsons

Room: Alexander Graham Bell

Stream C
Seminar: Inside the black box: How schools across the UK structure carers guidance and the university application process

Alex Kelly, Unifrog

Lesley Thain, Central Foundation Boys’ School

Daniel Keller, Unifrog

Chaired by: Vincent Khushal, Hobsons

Room: Copernicus

Stream D
Seminar: Improve international student connections with ActiveMatch

Jamie O’Connell, Hobsons

Chaired by: Tommaso Scali, Hobsons

Room: Jansky

Stream E
Seminar: Effective use of Google AdWords

Christoph Kübler, IMI International Management Institute Switzerland

Chaired by: Laura Manzi, Hobsons

Room: Isaac Newton
16:45-18:00

Drinks reception and networking

Hobsons Innovation and Best Practice Awards

Room: Lounge

 


Pricing

There is no fee for the first four people from each institution.
You will be asked to select your institution when you register.
Prices after that are £105 per person.



Sponsors

There are many opportunities to sponsor or exhibit at the conference and reach this great audience.  Please email the conference team if you have questions.

Contact

Have a question about the conference? Visit our FAQ section or Contact page.